29 Jun JMC 3303-A situation analysis is a narrative comparison of your product with your
Question
A situation analysis is a narrative comparison of your product with your
competitors’. True___False___
A SWOT analysis is a summary of your client’s client broken down into four
criteria: Strengths/ Weaknesses / Opportunities / Threats. True____False____
One of the criteria of the competitive analysis is to provide you with a
distinct advantage in dealing with the competitor and to develop barriers that
will prevent competition from entering your market. True____False______
The standard demographic profile includes gender / age / educational level
/ occupation and HHI. True_____False____
The Citrix does not provide media preference information for your target
audience. True____False_____
When demographic information for your target audience is either missing or
is skewed, the best solution is to use intuition (or best guess.) True____False____
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