29 Jun Kaplan MKT AB219 – The BMW 7 series or the X5 as my vehicle
Question
For this discussion I chose the BMW 7 series or the X5 as my vehicle. These two vehicles are the ideal option for me. As a basketball coach I need the extra room for in the trunk or the back of the truck for the gear I tote around. Also, need the extra room for any additional players that ride with me. My VAL results were an Achiever and these vehicles directly relate to it because of the hard work I put in everything that I do. The three factors that would affect my consumer behavior are social, individual, and psychological. Social- I would lean on my family to assist in the decision making process. Individual- the ultimate decision would be mine alone and I would take the time to pick exactly what I want and not worry about what others think or do. This goes with the psychological factor also as the vehicle would represent me.
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