04 Jul KOOPLES (BUYING MERCHANDISING, RETAIL, VISUAL DISPLAY)
Analyse the brand retail distribution, explaining how the brand is distributed on the international level.
You will explain the online strategy of the brand.
You will also analyze the shopping experience provided in their Parisian (or in one of their Parisian) monobrand store(s) and compare it with the one you made in one of the Parisian department stores.
From this comparison, you will propose some solutions to improve the customer in-store experience
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