01 Jul LAUNCHING PRODUCT SQUARE, INC
Topic: Launching Product Square, Inc
Select a second country (selected China) as the international market for your product (Product chosen is Square, Inc), About a year ago, Square developed a consumer-oriented mobile payment app called Pay with Square which allows customers to pay using their smartphones without the need to even handle a credit card or the phone itself. The app uses GPS to allow participating merchants to see when a Pay with Square user walks into his or her stores. The customers picture appears on his or her cash register (or iPhone or other tablet) and at checkout; the customer can pay by merely giving the cashier his name.
– home country selected is (US).
Develop channel and pricing strategies for your product launch, and include both your domestic and international markets.
Write a 800-word paper completing the following:
• Justify your choice of international market. The justification should employ specific data from research conducted.
o What is the sustainability of the market?
o What are the factors that influence your selected market?
• Trends
• Size of market
• Growth rate
• Profitability
• Select an appropriate channel strategy for both your domestic and international markets, and justify your selection.
• Include pricing strategies for entering both the domestic and international marke
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