29 Jun Locate two examples depicting practices that are consistent with the societal marketing concept
Question
Answer the following short cases study
1- Locate two examples (e.g., advertisements, articles, etc.) depicting practices that are consistent with the societal marketing concept and two examples of business practices that contradict this concept. Explain your choices.
2- Locate two websites that you visit regularly and discuss how they track your behavior and enable marketers to target you more effectively.
3- You are the marketing manager of Citibank Online Banking Division. How would you apply the concepts of providing value and customer satisfaction and retention to designing and marketing effective online banking?
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