04 Aug M2 Response
Great research here Jason! You shared, ‘The organization is working hard to make sure that it reduces its negative impacts on the environment. It focuses on reducing its fuel emissions which have been aided by the use of the renewable biofuel. The organization uses fuel-saving flight procedures and aircraft performance upgrades which have improved the jet fuel efficiency. ‘ All of these actions just seem like ‘wise moves’— so I wonder– why are we looking at sustainable actions as ‘separate’ than our business strategy planning/actions?
Sidebar: I am presently writing a paper on CSR and motivation and one of the articles I came across in my literature review was too interesting to pass up– check out this perspective and share your thoughts.
Claydon, J. (2011). A new direction for CSR: The shortcomings of previous CSR models and the rationale for a new model. Social Responsibility Journal, 7(3), 405-420. doi:http://dx.doi.org/10.1108/17471111111154545
CSR by Claydon Attached:
Original Posting Below!!
Sustainability and innovation
Southwest Airlines
The organization is working hard to make sure that it reduces its negative impacts on the environment. It focuses on reducing its fuel emissions which have been aided by the use of the renewable biofuel. The organization uses fuel-saving flight procedures and aircraft performance upgrades which have improved the jet fuel efficiency. The company has implemented ground support equipment which has enabled it to reduce its fuel consumption. The organization has managed to recycle the LUV seat instead of throwing them which has enabled it to offer material donations to the society. There was the need for the organization to work towards reducing fuel emissions so as to reduce its negative effects to the atmosphere and environment. Also, saving fuel provides more to be used later which leads to reduced expenses and thus increasing its profits (Gabriel, 2008). With the reduced fuel emissions and fuel consumption, it is clear that the organization has been successful in its procedures.
American Airlines
With the aim of attaining sustainability, the organization is working towards reducing emissions, burning less fuel, and reducing its costs. The organization is working on introducing more new aircraft in their fleet and upgrade their engines. The organization is working on installing small vertical additions to the planes’ wings, using one engine for most of the planes, reducing weight which needs less fuel, and using e-Manuals in the cabins so as to attain paperless cabins. The different innovations are of great value because they enable the organization to focus on protecting the environment. The reduction of costs provides more funds that can be invested in other assets that can lead to the increased levels of profit in the company. Also, reduction of emissions attracts more customers which lead to increase in sales (McGuigan, Moyer, & Harris, 2014). It can be concluded that the organization has succeeded based on the fact that the levels of emissions have reduced and the planes are now consuming less fuel.
References
Gabriel, M. (2008). Visions for a sustainable energy future. Lilburn, GA Boca Raton, FL: Fairmont Press CRC Press.
McGuigan, J., Moyer, R. & Harris, F. (2014). Managerial economics : applications, strategies and tactics. Australia: Cengage Learning.
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.