30 Aug Madam Josephine- SWOT analysis
Instructions: (Two-pages maximum, single-spaced, using APA style)
For this week’s paper you will develop the SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis for your project business.
Please do NOT search on Google for a SWOT for your business. I need you to create your own SWOT based on your research.
The SWOT analysis is written in narrative form, with bullets for each of the strengths, weaknesses, opportunities, and threats. Each bullet should not exceed two lines. You want to have three (3) bullets for each category (SWOT).
Your paper should include a narrative explaining what a SWOT analysis is and how it applies to your business.
The SWOT analysis demonstrates a clear understanding of these specifics:
· STRENGTHS that your business or service brings to the market and that make you a formidable competitor. Strengths are internal to the business.
· WEAKNESSES that you know that you need to address, as your competition is aware of these (or may become aware) and will likely exploit these. (Weaknesses are internal to the business)
· OPPORTUNITIES that allow you to capitalize on your STRENGTHS. Where might you grow your business and revenues? (Opportunities are external)
· THREATS in the macro environment. These include those aspects that you cannot control, but they are there—the economy, the competition, the political/legal environment. (Threats are external forces).
You might also consider the past history of the industry or business environment in which you plan to bring your product or service. Ensure that your SWOT is candid, factual, and nonfiction. You want to demonstrate your realistic assessment of that which you have going for you and not going for you.
Here is a template that also provides suggestions to consider for each of the four (4) SWOT categories:
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