28 Jun Market & Competitive Analysis – Description of the product
Question
Market & Competitive Analysis
Choose a company that has several products. For example, GE, Proctor and Gamble, Ford Motor, or Aon to name a few. Choose 1 product from your chosen company and write a product market analysis (PMA).
Create a product market analysis of how the product is being placed in the market. Things that will need to be considered:
1. Description of the product being analyzed
2. Identification of products that are in competition
3. Identify the target market for the product
4. Explain how the product has been positioned in the market (including the brand’s image, packaging, price, and distribution channels)
Also I will need an analysis of the competition this product faces. What particular market segment is this product trying to reach? In your opinion, are they successful? How is the product being positioned? What type of outside influences do customers face when purchasing this product? What impact, in any, does it have on the consumer?
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