01 Jul Market Research and Segmentation
Question Description
For this first milestone you will prepare a PowerPoint presentation summarizing the research you have so far done and the segmentation strategies you have so far considered to market the consumer product you are proposing for your final project. Company chosen is Amazon. Please use the resources below, other resources can be added as well. Rubric Attached.
The Amazon Effect On Consumer Expectations and Buying Decisions. Retrieved from https://www.spscommerce.com/blog/amazon-effect-consumer-expectations-spsa/
Amazon, Whole Foods, and the Future of the (Old) New Economy. Retrieved from https://hbr.org/2017/06/amazon-whole-foods-and-the-future-of-the-old-new-economy
Amazon Prime Is Changing Consumer Behavior In The Most Strategic Ways. Retrieved from https://www.linkedin.com/pulse/amazon-prime-changing-consumer-behavior-most-strategic-henry-ho
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