28 Jun Market Research Methods for Consumers
Question
Market Research Methods for Consumers
Marketing research is mainly a quantitative course of action in which consumers’ thoughts, actions, and purchase intentions are collected to form the basis of marketing decisions. As a consequence, marketing research involves translating actions, or behavioral intentions, into numbers.
Many marketing researchers have their favorite research approaches or techniques, although different researchers often have different preferences. Some researchers maintain that the only way to really learn about consumers or brands is through in-depth, qualitative research. Others contend that the only legitimate and defensible form of marketing research involves quantitative measures. Others look to the more “exciting side” of marketing research, such as focus groups, using a more qualitative approach.
Give a brief synopsis in your post regarding my final project topic. My final Project is a Fitness and Dieting Software for personally customizable fitness and dieting advice as per the individual’s needs and goals. My Software Company is called “The BeFit”. Explain the following:
•How will you research your product or service?
•What types of information will you ask for?
•Will you use data collected over a predetermined period of time or interviews conducted with your target customer base or potential customers?
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