28 Jun MARKETING 111-The marketing process functions
Question
8. The marketing process functions whether or not exchange occurs. T or F
9. Customers, organizational resources and competition represent direct market forces. T or F
10. A marketer is considering changing the formulation of laundry detergent. This represents T or F
the “Product” variable within the marketing mix.
11. Target marketing requires that organizations identify needs of a specific group of consumers T or F
and develop a marketing mix based upon those needs.
12. “Differentiation” is a marketing strategy to make products and brands stand out from others. T or F
13. Form utility refers to the benefits/value associated with a physical good product. T or F
14. When all the conditions of exchange are present, an agreement (transaction) is always reached by T or F
the parties.
15. Although the family is an important factor, reference groups are the most important social influence. T or F
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