29 Jun MARKETING 20162-Discuss the stages of the consumer buyer decision
Question
1) Discuss the stages of the consumer buyer decision process and describe how you or your family used this process to make a purchase. (AACSB): Communication; Reflective Thinking)
2) Name and describe the stages in the adoption process and discuss the important of this model for marketers. (AACSB: Communication; Reflective Thinking)
CH 6
1) Name and briefly describe the four major steps in designing a customer value- driven marketing strategy. (AACSB: Communication)
Make sure each answer at 50 to 150 wording
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