29 Jun MARKETING 3000-Is this advertisement reaching its intended target market
Question
http://www.adweek.com/news/advertising-branding/nikes-better-it-womens-campaign-gets-brands-first-ever-scripted-youtube-series-169245
2- page paper; analysis and brevity is key – not length
Pick from print or media examples: magazine, digital, or TV commercial, of your choice and select one which you feel is successful at marketing the specific product or service and one which you feel is not successful.
Support your point of view by referencing the marketing principles we have covered in class
Your analysis includes the following points:
– Is this advertisement reaching its intended target market: why or why not? (Use research to support this)
– What was it about this ad that caught your attention?
– What do you think was the purpose of this ad? (i.e. build brand image/drive sales/etc.)
– Do you think this ad was appropriate for this particular magazine or network: why or why not?
– If you were creating this ad, what would you have done differently, if anything?
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