29 Jun MARKETING 310-Deliverable-Marketing Plan Outline
Question
Option #1: Deliverable: Marketing Plan Outline
Submit an outline of your marketing plan to instructor for review and feedback. Be sure to include the following in your plan:
Executive summary
Company overview
Situational analysis
Objectives or goals, usually according to strategic plan and focus
STP (market/product/customer) analysis
Marketing mix
Financial projections
Implementation plan
Evaluation and control metrics
Your final portfolio for the class will be to create a marketing plan for an existing company and product/service of your choice. If you are choosing a large global company, you MUST create a new product. However, this new product may be an upgrade of an existing product. You will need to select a company that you have not used for your other assignments in the class. Your plan information should address all areas covered in this course for a marketing plan. The library’s page on Company Research can help you get started. The library database Gale Virtual Reference Library has a number of Business books to help identify a target market.
Use the marketing plan that is a required reading for this module for your final portfolio project, as a broad guide. The marketing plan document is essential to business strategy and is a focal point of this introductory class.
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