29 Jun MARKETING 350-Company 1-Premium lingerie, women’s wear company-Dazzling
uestion
Company 1: Premium lingerie, women’s wear company -Dazzling
Competitor: VICTORIA’S SECRET, Women’s secret.
Similarities: Quality, Unique, Attractive appearance, sell to women, Models use.
Differences: Brand awareness, Price, Sell online, consumers’ age range, choices of the products (ex: color, style, size), Return fee.
Company 2: Shipping company- Plus+
Competitor: FedEx, DHL, USPS, UPS.
Similarities: Shipping speed, safety, Insurance, Pick up service, Refund Policy.
Differences: shipping fee, wrapping service.
Company 3: Clothing company- East Moon
Competitor: Zara, Topshop Gap, A&F, American Apparel, Mango, Bershka.
Similarities: Location, Price, membership system, Return policy.
Differences: Style, Quality, Service, Ship to worldwide service, Marketing campaign, Sell online.
Choose ONLY ONE from the above three companies.
This project is to develop a creative marketing campaign for an invented domestic/ international company that applies the integrated marketing communications concept. In developing a successful marketing campaign, include the following sections in your project:
Title page
Executive Summary
Introduction
Background information about the company
Discussion about the 5Ps of Marketing (Product, Place, Promotion, Price, and Profit) in regards to the company
Integrated Marketing Campaign that includes three ways to advertise your brand using print and three ways to advertise using social media:
Print Advertising Campaign
Objectives of the print advertising campaign
Names of print media where you will advertise your brand
Print media strategies
Evaluation metrics and message evaluations to measure success of the campaign
Sales and response rates
Design an ad that would be appropriate for your print media advertising. If you are using existing pictures online, make sure to appropriately attribute your images by following the copyright guidelines in the electronic resource guide.
Social Media Campaign
Objectives of the social media marketing campaign
Names of social networking sites
Social media strategies
Evaluation metrics and message evaluations to measure success of the campaign
Sales and response rates
Banner ad for Facebook or other social sites. If you are using existing pictures online, make sure to appropriately attribute your images by following the copyright guidelines in the electronic resource guide.
Summary/Conclusion
Additional charts or advertisement examples included as an appendix
Your campaign should adhere to these standards:
Be 8-10 pages in length, double-space
Integrate concepts, terms, and theories from the readings and module content
Include at least five academic references to support your work
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