28 Jun MARKETING 360 – KIVA robots are used in many warehouses
Question
1. KIVA robots are used in many warehouses today. These play an important part in the _________________________.
order fulfillment process
demand management process
shipping process
manufacturing flow process
customization process
2. When you are about to buy a bottle of shampoo you can go to your local CVS or Walgreens and select from many different brands in one place. At the same time, companies who produce haircare products can reach a high number of potential buyers by working with just a couple of large retail companies. This illustrates how channel intermediaries offer _______________________________.
contact efficiency
reciprocity utility
forward integration
buying utility
channel effectiveness
3. The Living Proof brand of hair care products is using a selective distribution strategy. It is available at some retailers such as Sephora and Nordstrom and the company’s own website, but it is not sold everywhere where shampoo can be purchased such as grocery stores, CVS and Walgreens. This is a good strategy for a brand ____________________.
when the product primarily is bought on impulse
when consumers are not expected to be willing to make an effort to buy the product
when the company would like consumers’ perceptions of the store in which it is sold influence how consumers perceive the brand
when the company is trying to establish a highly exclusive brand image
when the company doesn’t have any experience with distributing its own products
4. Which of the following products would be most likely to use an intensive distribution strategy?
the Vosges brand of premium chocolate
a premium brand of sparkling water like the German brand Gerolsteiner
Snapple Ice Tea
Tesla cars
Nudie jeans
5. One of the main reasons for why supply chain management is important from a marketing perspective is that it will influence _______________________________.
consumer demand
the company’s brand management strategy
what type of distribution strategy the company should choose
the quality of the final product that is being marketed to consumers
the optimal advertising strategy
6. Apple products are today sold at the company’s own stores both online and in malls, as well as through retailers like Best Buy and Amazon.com. This is an example of a(n) ___________________________ , which helps the company reach more consumers and can improve customer convenience.
arms-length channel strategy
multi-channel strategy
channel mix approach
exclusive distribution strategy
vertical channel strategy
7. The term “retailing” comes from a word in French that means cutting into smaller pieces, which refers to one of the basic activities of intermediaries: breaking larger shipments into smaller parts before selling to consumers. For example, as consumers, we want to be able to buy individual bottles of shampoo but for companies like Procter&Gamble it is more efficient to sell large pallets of shampoo. This activity is an illustration of how intermediaries provide _________________.
form utility
exchange utility
contact efficiency
channel streamlining
agent services
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