28 Jun MARKETING 360 – The Pew Research center collects data
Question
Question 1
The Pew Research center collects data on a variety of topics including the use of the Internet and Social Media. For example, one of its recent studies looks at the use of dating apps. While using this type of secondary data has several benefits, one of the downsides for decision makers is that _____________________________.
it does not include observation data
it can only be used by members of the Pew Research Foundation
it is based on a single survey
it may not have the exact information needed for a particular decision problem
it is very expensive to obtain
QUESTION 3
_________________________ are a popular way of conducting marketing research. There are many benefits of getting a group of people together to discuss new products and other marketing ideas. However, one downside of this method is that one person may have too much influence on the discussion, which would influence the results.
Experimental interviews
Mall-intercept studies
Ethnographic studies
Focus groups
Observational studies
1 points
QUESTION 4
_________________________ is a measure of how much the brand itself, not just the product, influences how likely consumers are to buy a particular product, remain loyal over time, and are willing to pay a premium for the product.
Brand awareness
Market strength
Brand power
Customer value
Brand equity
1 points
QUESTION 5
A wide variety of retailers ranging from Target and Walmart to Nordstrom sell private brands (also called private labels). The main reason they do so it that ___________________________.
retailers usually have better margins on brands that they own and manage themselves
these brands are often supported by a lot of advertising from the manufacturing company
brands owned by private individuals are easier to sell
consumers typically don’t care about what brands they buy once they have selected what store to shop in
these brands are only available to the retailer’s VIP customers and ther
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