29 Jun MARKETING 370-Mr. Kvidahl at Indiana State explained that
Question
Mr. Kvidahl at Indiana State explained that students at his school are mostly trendsetters. Based on Sodexho’s research, he worked with Sodexho to develop a __________ that would meet the needs of those students and separate its product offerings from competitors’.
positioning strategy
perceptual map
salient attribute
proposal
proposition
Sodexho has identified six unique segments: Metro Fusion, Main Streamers, Fun Express, Time Liners, Dream Catchers, and Trend Setters. Sodexho is working on developing product offerings that meet the needs of each of these types of market segments. This is an example of what type of segmentation strategy?
Concentrated segmentation strategy
Undifferentiated segmentation strategy
Differentiated segmentation strategy
Mass customization
Micromarketing
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