16 May Marketing 470 International Marketing Term Project （In-N-Out Burger）
International Marketing Term Project （ In-N-Out Burger ）
You can choose a consumer or an industrial product which can be a good or a service. You can take the point of view of either a domestic business making an entry into a foreign market, or a foreign business making an entry into a foreign market.
Suggested Report Format
Report Structure
a) Title Page (with individual name/names of all group members)
b) Table of Contents
c) Introduce your product or service
d) Situation analysis (SWOT) – 1 page
e) Developing competitive advantage of the company(maximum: 2 pages)
f) New product/service’s target market (maximum: 4 pages)
– Segmentation
– The specific foreign environment: seven forces.
g) Marketing Mix (Price, Place, Product and Promotion) of your product/service (maximum: 2 pages)
h) Appendices (include research sources, secondary data information/articles, or any other relevant supporting materials
Format: Typewritten, double-spaced, 12-point font, Times New Roman/Arial, and 1 inch margins everywhere with MS-Word. The length of the paper should NOT exceed 15 pages, including optional cover page, contents, figures, tables, pictures and references
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