05 Jul Marketing
Please address only one of the following questions in your posting. You can either initiate the discussion and/or build on previous posts:
1. Review the list of social shopping applications presented in Chapter 8 and visit some of the sites that use these applications. Tag the list of applications based on the benefit the application provides- utility or fun. Which aspect of social shopping is most important to shoppers?
2. Is F-commerce (Facebook commerce) the future of social commerce -why or why not? What alternatives may be available that could overtake F-commerce?
3. Explain the concept of bonded rationality as it relates to social shopping. What is thinslicing?
4. Identify and describe one or two of the six psychological factors that influence social shopping. Provide examples of each.
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