29 Jun MARKETING ASSIGNMENT
Question
1). As a entrepreneur, how do they avoid the common problem of inaccurately quantifying the market opportunity ( which leads to loss of credibility, incorrect forecast of expenses, revenues, cash flows, and the timing of each of these, as well as an overall mismatch between resources and results)?
2). How would you know what questions to ask a potential consumer within a standard VOC if you don’t know what they want?
3). What does Market Research typically involve in terms of steps and how could it be applied most effectively in a new venture?
4). When gathering information about a potential opportunity, where are you going to get data that is reliable and useful? (Share some sites, journals, and other references materials you would reach for finding sound information).
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