10 Jun Marketing Case Analysis
ead the case, and answer two questions: （Single Space 3-4 page， due 5/6 by 11pm）
1. Does the proposed new product fit with the existing image and operations of the company and its current channels / markets? [3 points]
2. Would you recommend Classic knitwear to go ahead with the Guardian deal? Consider potential problems with the marketing program, and the advantages and disadvantages of the licensing agreement before a recommendation. [7 points]
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