MARKETING FOUR

Travel Today, a well-known travel agency that has been serving customers for 25 years, has experienced a slow- down of business over the last five years. They are of the belief that the internet has enabled customers to plan and book their own vacations. Their business development department has begun researching possible alternative new product/service offerings with the idea of re-capturing some of their lost customers.

Marketing Metrics Overview

Application to Fictional Company

This section of the marketing plan will review the concept of marketing metrics with the application of five metrics to the company marketing plan. Using the Marketing Metrics chart (attached), select one metric in each of the five marketing metric categories (5 total). For each metric identified, provide a description of the metric, demonstration of how it will be calculated and finally, how it will be used in your company. Include specific, measurable goals within your metric. Include research beyond the textbook to fulfill these requirements.

The APA formatted assignment should be a minimum of four (4) pages in length (not including the title and references pages). Be sure to use the subheadings as given above. Because this assignment is a comprehensive plan, additional research and support should be included. You are required to use a minimum of three peer-reviewed, academic sources that are no more than five years old.