29 Jun marketing paper on Apple
Question
Submission Requirements:
•Written communication: Written communication should be free of errors that detract from the overall
message.
•APA formatting: Resources and citations should be formatted according to APA (6th edition) style and
formatting.
Resources: Minimum of 3 source required. Primary book for the course is:
Marshall, G. W., & Johnston, M. W. (2015). Marketing management (2nd ed.). New York, NY:
Length: 12 typed, double-spaced pages not including the cover and reference page
Font and font size: Times New Roman, 12-point.
Company Selection and Overview.
Company’s Use of Information Sources.
Company’s Market Segments.
Company’s Integration of Marketing Communications.
Company Selection and Overview 1. Select a company: Apple 2. Summarize the company’s marketing mix based on one or several of the following elements crucial to
marketing management as discussed in chapters 1, 2, and 15 of your Marketing Management text:
•Product and branding strategies (appropriate service strategy if the company has a consumer
orientation).
•Pricing strategies.
•Supply chain strategies (how they place the product in the market).
•Integrated marketing communications.
•Promotional strategy.
3. For the company you have selected, provide an explanation for the following: •The company’s
presence in domestic and international markets.
•The company’s vision and execution of strategy that set its direction.
•The company’s plans for growing and servicing its customer base.
Company’s Use of Information Sources
Submit the Company’s Use of Information Sources assignment. The current business environment
provides a plethora of information resources that are essential for companies to develop to understand and reach their customers. In this assignment, you will provide an overview of how your selected
company uses these information resources to build their marketing decision support systems and
customer relationship management (CRM) environment.
Company’s Market Segments
Submit the Company’s Market Segments assignment. In this assignment, you must identify, describe, and
thoroughly analyze the market segments your company has chosen to compete in and support.
Company’s Integration of Marketing Communications
Activity Instructions
Submit the Company’s Integration of Marketing Communications assignment. This assignment requires
you to analyze how your company integrates its marketing communications tools and promotional
activities. Your essay should display the following:
•Appreciation of the significance of the concept of integrated marketing communications (IMC) and its
impact on marketing management.
•Identification of the elements of the promotion mix and the pros and cons of each element.
•Connection of the concept of the communication process model to important issues in promotional
strategy.
•Description of the components of the marketing manager’s role in promotional strategy.
•Understanding of the key concepts of advertising, sales promotion, and public relations as they pertain
to marketing management. Integrated Global Marketing Case Study
Ensure that the individual pieces flow together seamlessly and that each paragraph of your essay has a
clear topic sentence and main idea. The instructor reading your project can clearly see how you not only
built a case study after carefully selecting a company from the real world, but also how you analyzed it
based on some key competencies that are relevant and crucial to understanding integrated global
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