28 Jun Marketing Plan Analysis – Develop a sales plan
Question
Marketing Plan Analysis
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:
• Develop a sales plan.
o Describe components of a company’s sales approach.
o Evaluate whether a company’s sales plan is effective in relation to a particular marketing context.
o Propose changes to a sales plan.
• Evaluate management implications of marketing and sales plans.
o Explain how a sales plan affects the implementation of sales strategies.
Instructions
Provide an analysis of the marketing and sales portions of the Aircraft Equipment Maker Business Plan. This sample business plan from the Bplans Web site features a fictitious organization called Stretch ‘r Wings. The Stretch ‘r Wings sales approach is described in Sections 5 and 6 of the plan.
Aircraft Equipment Maker (Stretch ‘r Wings) Business Plan:
http://www.bplans.com/aircraft_equipment_maker_business_plan/executive_summary_fc.php
Write an analysis of the marketing plan within this business plan. Address the following:
• Describe the components of the organization’s sales approach.
• Assess the effectiveness of the sales plan for a business in this market, with this marketing mix.
• Describe whether or not you think there is enough detail in the business plan to effectively communicate the organization’s sales approach.
• Assess the management implications of using this sales plan. Explain how this sales plan would affect the implementation of sales strategies in the company.
• Suggest additions and changes to the sales plan to make it more comprehensive and to better communicate the sales approach.
• APA formatting: Resources and citations are formatted according to APA (6th edition) style and formatting. References must be from peer-reviewed or scholarly journal articles; not internet based.
• Font and font size: Times New Roman, 12 point.
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