29 Jun Marketing Plan of Nicolson Motors limited
Question
Week 4: Draft Marketing Plan (100 points)
At the end of Week 4, you will submit a substantial draft to your instructor for grading and feedback. Read Appendix A in the text. Be sure to download the Marketing Plan outline. It must be used! It is recommended that you start working on your draft in Week 2 after your instructor has approved your topic. Use the Marketing Plan outline as a guide to the required content for your marketing plan. Complete as much as you are able in order to get a good start and an initial draft ready to submit at the end of Week 4. Remember, the more you complete on this initial draft the greater the input that the professor can provide. Also, please include your last name within the document title.
Discuss:
1) Ownership and company structure.2) Describe the business, product, or service.3) Write your mission statement.4) Provide your marketing goals.The marketing goals must be specific, measurable, actionable, realistic, and time bound.
Examples… Company ABC plans to generate 25 leads per week as a result of our Facebook marketing campaign beginning Oct. 1, 2014.
Company XYZ plans to sell 5,000 widgets for the next fiscal year.
5) Discuss who a typical customer might be.
Week 4: Draft Marketing Plan will be evaluated as follows.
Category % Description
Documentation and Formatting 5% Quality work will include a title page, abstract, table of contents, proper citations, and a reference page. Your final marketing plan should be between 10 pages; your draft should be substantial—about 75% complete. It must follow all APA guidelines.
Organization and Cohesiveness 20% Quality work will use the marketing plan outline provide above for its organization. The content will be properly subdivided into sections with headings. The executive summary is not required in your draft because the executive summary is usually the last part of the plan that is written; it summarizes the entire plan.
Editing 5% Quality work will be free of any spelling, punctuation, or grammatical errors. Sentences and paragraphs will be clear, concise, and factually correct.
Content 70% Quality work will have significant scope and depth of research to support any statements. Relevant illustrations or examples are encouraged. Quality work will cover all the sections included in the marketing plan outline. The content presented must demonstrate an understanding of the material.
Total 100% A quality submission will meet or exceed all of the above requirements
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