28 Jun Marketing Plans – Product, Place, Promotion, Price Strategies
Question
Marketing Plans: Product, Place, Promotion, Price Strategies
Hello I need help elaborating on the Product, Place/Distribution, Promotion, and Price Strategies section of a marketing plan.
The marketing plan is about the “Com scanner tablet” a tablet computer will be introduced shortly. It will have variety of features such as touch screen functions, will recognize handwriting, entail a high definition display, a wireless mobile browser, and have e-mail and social media devices. The tablet will have messaging, video calling, and speakerphone functions. The com scanner tablet will enable GPS navigation, e-book reading and scanning ability. The tablet will enable the downloading of applications, will have a media player functions and will have a battery life between four and ten hours. The tablet will also have a docking station with full QWERTY keyboard and USB port.
It must contain the following sections:
– Product Descriptions and Product/Service Mix Strategies
– Product/Service Determinants
– Creating a Brand Image
– Maintaining Brand Image
– Branding Concerns
– Distribution Strategies
– Channels, Mass, Selective, Exclusive
– Promotion/Integrated Marketing Communication
– Advertising Strategy/Objectives
– Push and Pull
– Media Strategy
– Advertising Execution
– Sales Promotion
– Direct Marketing
– Public Relations/Strategies
– Positioning
– Dynamic/Static Pricing Strategies
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