12 Jul marketing power pooint
Philadelphia based start-up
Founded when CEO Matt Gillin received a notification from AT&T
“Secure messaging”
Relay Network is a philadelphia based start-up company, with a secure messaging products targeted towards businesses. CEO Matt Gillin founded Relay after selling his payment card company Ecount to Citigroup, when he received a text message from AT&T saying he hadn’t paid his bill. He thought – why isn’t there a direct form of communication for business to connect with their customers, and inform them of important changes. Relay networks product does this and optimizes communications between them.
Industry
Business-to-customer communications
Connecting with customers
80-90% of communication is done through phones
Relay Network is in the Business-to-customer communications industry, meaning that they specialize in bringing content to the customer. Rather than having their target audience come to them knowing they have a problem, Relay solves a problem that the consumers doesn’t already know exists – therefore making their life easier and providing value in their product.
With 80-90% of communication being done through phones, there is a huge customer base available at the tip of a marketers fingers. Relay utilizes their apps to create a direct, personal, and contextual interaction between customers and businesses.
Competition
Essendex
Collstream
ConvergeOne
SWOT
Bair
Target Audience
Bair
O-G-S-T
Objective: Rebranding
Goal: Better image to appeal to customers and businesses
Strategy: Sweepstakes
Tactics:
How we are going to do it and what will we use
Key Takeaways
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