28 Jun Marketing Report on DVD Rental Services – Discuss this product or service
Question
Marketing Report on DVD Rental Services
For a report on DVD rental services that are on the market today but are declining in appeal to consumers – this product should be marked for “obsolescence”.
Discuss this product or service in terms of its current target market demographics using US census data
Determine why you believe the product or service is declining in popularity
Make 3 recommendations for possible action marketers the product or service you selected could take to address the product’s declining appeal to consumers
Determine the best foreign country in which to market this product or service. Support your response with information from the CIA World Factbook
Discuss your product segmentation and positioning idea for this product or service in its debut in the new country.
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