29 Jun Marketing research analyst in Real Estate Company
Question
Marketing research analyst in Real Estate Company
(Master Degree Marketing research analysis report) Any new market analyst position will have at least the following responsibilities:
1. To research, monitor, and analyze online data of the real estate industry;
2. To coordinate and oversee the Company’s online marketing operations;
3. To promote the Company’s online appearance in real estate business; and
4. To develop overseas client relationships. To meet these responsibilities, the Market Research Analyst will have duties to:
1. Conduct marketing research, marketing data analysis, and provide in-depth reports to support investors
making investment decisions with limited risks and to assist the Company’s management in determining its
position in real estate industry;
2. Gather and analyze data on customer demographics and customer preferences for management to use in
identifying the Company’s focus and potential market targets;
3. Collect and analyze online data on property values in the Tri-State area to assist management in
determining the value of real estate properties for clients;
4. Conduct CMA (comparable market analysis) and submit reports to management;
5. Analyze research results available from external sources and combine them with the Company’s existing
data to develop periodical marketing plans and recommend plan implementation measures for management’s
consideration;
6. Gather online data on competitors and analyze their pricing and marketing strategies and methods, and
to report findings to management;
7. Conduct online surveys and marketing test runs to evaluate the effectiveness of marketing strategies and
marketing methods;
8. Monitor and analyze real estate market statistics, follow up recent transaction trends, and forecast the
company’s marketing and sales trends;
9. Calculate occupancy rates for commercial properties and generate investment return reports by using
professional analysis tools;
10. Attend conferences and work with the brokers and other staff to provide information and proposals
concerning the promotion, forms of advertisements, pricing of company services, and communication programs
and strategies;
11. Host special events, sessions, and other community outreach activities;
12. Continue to develop rich, concise, easy-to-use, quality content for website marketing; and
13. Maintain and enhance the work previously completed by the Company and constantly boost the
Company’s overall image among targeted consumers in the real estate market.
Above is the job duty for a marketing research analyst in a real estate company.
Assume you are a marketing research analyst in a real estate company in Philadelphia, PA. In the end of the
year (2014) you need to give a market research analysis to the manager, and you also need to take a
presentation in your company.
Please write a market research analysis report (at least 10 pages), this report should analyze the real estate
industry both in America and in Philadelphia PA, and this report also should analyze both rental properties and
sale properties. Then give the manager some advices.
This should be a professional market research analysis report, please have some graphic charts and
diagrams in this report. Please use what you learned in master degree to finish this report.
At last, please make a PPT related to the report for the presentation.
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