28 Jun Marketing strategies employed by Coca Cola and Pepsi Cola
Question
Marketing strategies employed by Coca Cola and Pepsi Cola and their effectiveness
Visit www.cocacola.com and www.pepsicola.com. Discuss how each company advances and manages its brand. You should include the marketing strategy employed by each company, as well as their positioning strategies, and how each company markets to their consumers. Also, discuss the relative effectiveness of each company’s marketing strategy.
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