29 Jun marketing strategy paper about SAMSUNG
Question
final paper ; marketing strategy paper about SAMSUNG.the descriptions are given below: 12 pages writing about marketing strategy and 3 powerpoint slides that summarize 12 pages.
Final Paper , 12 pages + reference pages
Grading Rubric Point Value:
Paper requirements required to include the following sections:
– Executive Summary : 5 points
– Financial Overview ; 5 points
– Proposed Marketing Budget ;5 points
– Situation Analysis (SWOT) – just be based on personal analysis of company ; 10 points
– Market Summary & Company Recommendation ;10 points
– Market Research Strategy; 5 points
– Marketing Segmentation (demographics of target audience); 20 points
– Complete Marketing Mix (include proposed marketing tactics); 20 points
– Marketing Calendar ; 10 points
Paper is required to be exactly 12 pages (that does not include the cover page or reference page). The reference pages will be additional pages ; 5 points
APA Format (do not include the extract page); concise business-style writing with professional sources (Use scholarly online receorces to for sited sources; wikipedia.com is not acceptable). This include perfect spelling, punctuation and grammar. ; 5 points
Total points : 100
Presentation of final paper with 3 summary slides
Grading rubric for presentation;
Presentation is required to include a brief summary of the final paper. Required to include the following;
– Brief overview of Company ;25 points
– Market Recommendation and why it was selected ; 25 points
– Suggested Promotions (from Marketing Mix); 25 points
Presentation is required to created in PowerPoint and is required to be exactly 3 slides (that does not include the cover slide) ; 15 points
Presentation is required to be professionally presented within 5 minutes. Time will be kept by the professor. A 10 point deduction will be made for any presentations longer than 5 mintues. ; 10 points
Total Points 100.
it is important to show the references in the writing based on APA FORMAT. PLAGIARISM CKECK IS SO IMPORTANT.
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