29 Jun MARKETING TACTICS these are the marketing mix
Question
MARKETING TACTICS [approx. 450 words] these are the marketing mix elements that you should
tailor to suit your target customers, your company resources and your competition.
Distribution-Distribution captures the channel through which the product is delivered to customers.
Briefly describe the current marketing channels (supply chain) for your product, describe its
distribution intensity and offer an alternate/complementary method of distribution. Justify your
recommendation.
Promotion-Using the “Objective-and-Task” method, describe how you would spend AUD $50,000 to
help reach your marketing goal. Describe the IMC tool(s) you will use, how the money will be spent,
and what you expect to achieve. Please use APA format for reference!! Company: www.lululemonathletica.com.
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