29 Jun Marketing – Targeted direct-response promotion
Question
Marketing. Response of 300 words. With targeted direct-response promotion, customers are able to provide feedback to marketing communications. How can a marketing manager effectively use this feedback to improve the effectiveness of its overall promotion or marketing mix? Use the examples of web surveys and direct mail marketing in your answer. Provide some research/examples in your post. Please use the following textbook chapters 13 and 14 as a reference. Perreault, W.D., Cannon, J.P., & McCarthy, E.J. (2014). Basic Marketing: A Marketing Strategy Planning Approach (19th ed.). New York: McGraw-Hill/Irwin. Use other sources as needed and also cite in text please.
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