28 Jun MBA mg 770-Define advertising campaign management
Question
Integrated Advertising, Promotion, and Marketing Communications 7th edition.( Clow & Baak)
Chapter-5
Review Questions
5-1. Define advertising campaign management.
5-2. What are the six stages of the hierarchy of effects model? Do they always occur in that order? Why or why not?
5-3. How are the three components of attitudes related to the hierarchy of effects model?
5-4. In a means–end chain, what are the means? The ends? How do they affect advertising design?
5-5. Why are visual elements in advertisement important? What is the relationship between visual and verbal elements? Can there be one without the other?
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