29 Jun MBA MOS-Marketing Plan-Indicate the differences and similarities between
Question
Marketing Plan
Indicate the differences and similarities between the following terms: marketing plan, strategic marketing plan, and tactical marketing plan.
List the main components of marketing plan and briefly summarize each component.
Identify the elements of a tactical marketing plan for a new kind of cola.
Market Segment
List porter’s five forces determine the intrinsic long-run attractiveness of a market or Market segment
what are the different levels of market segmentation
how can a company divide a market into segments
What are the requirements for effective segmentation
Branding
what is a brand and how does branding work
how is brand equity built, measured and managed
what are the important decisions in developing a branding strategy
Distinguish between brand equity and brand valuation?
Nichepro Technologies who were mainly into producing personal computers and laptops have now decided to produce Nichepro health care product , explain the branding strategy advocated by the company
Product and Services
Define product, service, information and organization,
Define the major classifications of products and services.
Describe the decisions companies make regarding their individual’s products and services, product line and product mixes
Discuss branding strategies – the decisions companies make in building and managing their brands
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