28 Jun McDonald’s free coffee promotion-What do you think the key motivation is behind
Question
McDonald’s free coffee promotion:
What do you think the key motivation is behind the choice of a breakfast restaurant? How does a promotion like free coffee affect this motivation?
Evaluate some of the ideas presented in the case for promoting McDonald’s coffee. What do you think of them? Can you think of any other sales promotion ideas to add to them?
Compare Tim Horton’s “Roll Up the Rim To Win” promotion, to McDonald’s free coffee promotion. Which do you find more alluring? Explain your reasoning.
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