01 Jul : MECHANICS OF FASHION
Topic: Mechanics of Fashion
Using the statement above as a basis for your research, produce a 1500 word report, using as many supporting visuals as necessary, to demonstrate how your chosen retailer/web retailer satisfies their target customers expectations via:
1. Consumer Profile board.
2. Product Analysis; range size, selection, colourways, size range, stock availability etc.
The store/web site
3. In-store/site layout and shopability is it easy or frustrating to shop?
4. Pricing are the prices below/above/just right for their target customer?
5. Promotion how do they communicate with their target audience?
Do not make assumptions or use own opinions but ensure that you base your findings on factual evidence gathered from various resources; e.g. text books, newspapers, magazines, websites and journals.
Remember to consider the retailer from an objective point of vie
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