18 Jun MGMT410 SWOT Analysis
New venture opportunity and SWOT analysis paper
This week we will study the SWOT analysis in detail. This week’s paper is required to be appoximately 4 -6 pages in length, not including the title page and the reference page. No paper should be fewer than 1400 words. Double space your work, cite your sources, limit quotes, and edit your work well!
For this assignment you will invent a new business. Do not use a business created in a previous class. You may not use papers (or any part of a paper) submitted in another class. Make up the business, the location, the client base, and the product or service. Do not use any real company. You may review a real company’s website for ideas, but the basis of this paper should be your own ideas. Your introduction should include a description of your company and any details that are important to the reader. The description of your company should be about one page long and a summary of the business. The other details can be discussed when you are reviewing each of the SWOT elements. The final goal of this paper is to prepare a SWOT analysis of your new venture company. Make sure you have at least two other sources (other than the text) to supplement your work.
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After developing your new venture and describing it thoroughly in the beginning of your paper, provide a thorough SWOT analysis. Make sure you have included the actual SWOT analysis quad chart listing the strengths, weaknesses, threats, and opportunities. You can use your own chart, but your paper should include a simple SWOT chart with the four segments. Use the simple quad chart on page 73 as an example. Then, you must discuss each segment thoroughly and explain what you have learned from performing your analysis.
So, your paper should include a title page and a reference page (no abstract is required):
1 – a description of your new venture (have a clear introduction)
2 – using the quad chart on page 73 as a sample include a simple quad chart with the four basic quadrants
3 – a thorough explanation of what you have learned from the analysis, further defining the strengths, weaknesses, opportunities and threats.
4 – an evaluation – based on what you have learned, will you continue your business venture?
Submit your paper into the assignment section of the classroom.
Font and Spacing – Use Times New Roman 12 pitch font with double-spaced lines.
Length – Write a 4 to 6 page essay not including the title page and citation page. Make sure you have at least 1400 words, not counting the title and reference page.
Reference Page – Include all sources including your textbook on a Reference page
Utilize the APA Style for documenting sources. You will need to include at least two sources in addition to your textbook.
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