06 Jun MGT 465 Week 2 Business Venture Preparation (Part 2) NEW
Part Two: Market Research
Complete the following template based on the team’s marketing research results for your business venture:
Marketing Element Research Results
Consumer Need for
Product or Service
Target Market
Economy of Chosen
Location/City/Region
Consumer Demographics
Industry Research
Barrier to Entry
Current Market Saturation
Suppliers
Legal Business
Structure
to be used and
justification
for selection
Government
regulations
to be Considered-Local,
State, and Federal
Types of Insurance to
Consider
Competitor Data
Pricing Model
Business Model
Business Model Key
Customers
Suppliers
Business Size (Annual
Revenue $ )
Business Location
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