30 Jun MISSION STATEMENT
Mission statement
Question1
Locate a mission statement from a healthcare organization. Critique the mission statement by using nine questions listed on page 69 of the Hillestad and Berkowitzs book. List your reference(s) in APA format. Respond to at least two of your classmates postings.
1. Why do we exist?
>> 2. What “business” are we in?
>> 3. What is our most important product/service?
>> 4. Who are our clients/customers?
>> 5. Why do they come to us?
>> 6. How have we changed in the past five years?
>> 7. What are our unique strengths and major weaknesses?
>> 8. What philosophical issues are the most important to us?
>> 9. What would be lost if we ceased to exist?
Question 2
A healthcare system plans to establish a new outpatient surgery center in Atlanta, GA. Marketing research is needed to assess the potentials of this new establishment. Outline the marketing research plan including the data to be collected, the sample, and the data-gathering method(s). Which law/regulation has the greatest impact on marketing research? And How? List your reference(s) in APA format.
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