29 Jun MK 385-Tony’s job entails making sure his
Question
Tony’s job entails making sure his company’s products get to retailers so that target customers can buy them. Which element of the marketing mix is Tony involved with?
product
price
distribution
communications
placement
Howard Industries is a computer manufacturer located in Laurel, MS. This company is interested in expanding internationally. Which of the following is a cultural factor that affects consumer behavior and marketing strategy that Howard Industries needs to be aware of?
nonverbal communications
natural resources
economic conditions
exchange rates
all of the above
Which of the following is NOT a critical question for developing marketing communications?
Who do we want to communicate with?
What effect do we want to have?
What message will achieve the desired result?
What media should we use?
all of the above are critical questions
One primary function of Harriet’s job is to study individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of her company’s products and services to satisfy needs and the impacts that these processes have on the consumer and society. Harriet works in the field of _____.
social psychology
cognitive psychology
management
consumer behavior
organizational behavior
What is the largest single influence on the movement toward uniformity in the global youth market?
mass media
education
work
travel
religion
_____ values prescribe a society’s relationship to its economic and technological as well as its physical environment.
Other-oriented
Self-oriented
Externally-oriented
Internally-oriented
Environment-oriented
Marketing strategy begins with _____.
market segmentation
targeting
conducting an outcomes assessment
objective setting
conducting a market analysis
Which value has a strong influence on entrepreneurship and economic development as well as new-product acceptance?
individual/collective
competitive/cooperative
tradition/change
risk taking/security
masculine/feminine
How can an organization provide superior customer value to customers?
by conducting market research
by offering their products at the lowest price
by offering extended warranty coverage on products
by doing a better job of anticipating and reacting to customer needs than the competition does
by offering more variations of a product
A(n) _____ is anything a consumer acquires or might acquire to meet a perceived need.
satisfier
end state
product
value proposition
outcome
Juan has segmented the market for boats and is currently analyzing each with respect to several factors, such as size, growth rate, competitor strength, fit with company image, distribution available, cost to serve, and risk before deciding which segment to target. Which step of market segmentation is Juan conducting?
identifying product-related need sets
grouping customer with similar need sets
describing each group
selecting an attractive segment(s) to serve
profiling current customers
John purchases and is satisfied with his SUV because he believes that it provides greater crash safety than a sedan even though this is not technically true. John’s satisfaction is based on the distinction between _____.
primary need fulfillment and secondary need fulfillment
actual need fulfillment and perceived need fulfillment
initial need fulfillment and repeat need fulfillment
articulated need fulfillment and unarticulated need fulfillment
attribute fulfillment and benefit fulfillment
Which of the following countries tends to value individualism over collectivism?
Mexico
India
United States
Korea
Japan
Mia is concerned how her marketing activities will affect individual consumers as well as society at large. Mia is implementing _____.
conscientious marketing
regulated marketing
ethical marketing
proactive marketing
social marketing
Using one marketing strategy across various cultures is referred to as _____.
standardization
optimization
cross-culturalization
marketing imperialism
cross-fertilization
Which of the following is NOT a factor influencing nonverbal communications?
etiquette
time
relationships
values
things
What are the two major ways time varies between cultures?
primary and secondary
work and leisure
family and personal
monochronic and polychronic
perspective and interpretation
In the United States, promptness is considered a virtue. Americans are expected to be on time to an event, and they expect others to do so as well. Which aspect of culture best explains this behavior?
Culture is a simple concept.
Culture is something one is born with.
Culture is unique to each individual in a society.
Culture is time-bound.
Culture is acquired, that is, it is learned.
With respect to demographics, which of the following refers to the number of individuals in a society?
distribution
size
structure
dispersion
concentration
Which of the following is NOT true regarding consumer behavior?
Organizations are applying theories and information about consumer behavior on a daily basis.
It is often necessary to conduct research.
Consumer behavior is a complex, multidimensional process.
The overall model of consumer behavior presented in the text is accurate in predicting consumer behavior.
Marketing practices designed to influence consumer behavior involve ethical issues that affect the firm, the individual, and society.
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