17 Jul MKT 230 Unit #3
• Begin each writing assignment by identifying the question number you are answering followed by the actual question itself (in bold type). • Use a standard essay format for responses to all questions (i.e., an introduction, middle paragraphs and conclusion). Standard APA Format, 2 pages about 500 words, all citing and references.
Please choose ONE of the following to write a essay about:
1. Define noncompensatory rules used in purchase decision-making. Describe the types of rules that fall under this category.
2. There are pros and cons associated with using e-commerce as a business model. What are the limitations of e-commerce for consumers?
3. The five decision roles mentioned in the text apply to the B2B organization, and they also apply to family decision making. List the five decision-making roles and create a chart that shows how these roles might impact a family’s breakfast food decision and the location of the next family vacation.
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