29 Jun MKT 301-What is m-Commerce
Question
What is m-Commerce?
M-commerce (mobile commerce) is the buying and selling of goods and services through
wireless handheld devices such as cellular telephone and personal digital assistants (PDAs). You will be submitting a 5-6 page report with at least 5 outside references in APA format
at the end of Unit 7. If you quote the text, cite it, but don’t count it as an outside
reference.
Your paper should cover: Market definition – clearly differentiate between B2B, B2C, and C2C markets.
Market segmentation – use a minimum of 5 or more key segmentation criteria to
articulate the final consumer audience you are trying to reach.
Select your target market, by specifying and justifying your chosen segmentation
criteria.
Consumer behavior – using your final consumer market, describe the likely
personality, motivation, attitude, perception and behavior of your target members.
Create a marketing mix for the product options below that will be sold via mcommerce. Be sure to include segmentation and consumer behavior criteria in
your decision making.
Explain how m-commerce is an advantage or a disadvantage to the purchase.
Describe how changes to family core values impact m-commerce, and vice
versa. Select one of the following product categories as the topic for your paper: Travel, Hotels, Rental Vehicles
Sports Attire, Gear, Footwear
Children’s Clothing, Toys, Furniture
Books, Music, Apps, Games
Home Goods, Gardening, Kitchen Appliances
Real Estate, Homes, Apartments, Condos
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