29 Jun MKT 310-Image, Reputation, and Shopping Pleasure
Question
“Week 9 Discussion” 2:
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“Image, Reputation, and Shopping Pleasure” Please respond to the following:
From the second case study, analyze the store’s image, reputation, and reputation for customer satisfaction. Determine whether or not the store’s image, reputation, and shopping experience are successful at attracting the target market. Provide one (1) recommendation for improvement. Justify your response.
From the second e-Activity, evaluate the success of the company’s retail image and its shopping atmosphere based on your initial reaction to the company Website. Determine whether or not the company has encouraged you to spend more time shopping. If you believe the company’s approach is successful, suggest key reasons for that success. If you believe that the company could improve its approach, suggest one (1) change that it could make.
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