27 Jun MKT-646-3297
- Review the MKT 646 Marketing Plan Outline and Final Marketing Plan Evaluation Guide.
- Write a paper of at least 900 words using the company and product and/or service identified in Week #2. Your paper should include the following topics, which correspond to the Marketing Plan Outline and Assignment Rubric. You do not need to organize the plan by each topic but must include all of these components:
7. Product Differentiation and Competitive Strategy
8. Distribution
9. Pricing
10. Product Policy
- Format your paper using West Writing Style Handbook guidelines.
- Include a minimum of four sources, which may consist of readings from the University Library and other selections from credible sources. You are expected to use your textbook as a source but you should use at least four sources in addition to your textbook. Your textbook doesn’t count towards the four source minimum.
Answer the following questions:
7. Product Differentiation and Competitive Strategy
a. What competitive strategies will you adopt to differentiate your product?
b. What stage of the life cycle is this product category?
c. What is your growth strategy? Consider options such as market development, diversification, or product development.
8. Distribution
a. How does the consumer learn about the product? Obtain the product? Service the product?
b. How has this distribution channel changed recently?
c. What functions do the current intermediaries perform?
d. Are there substantial sources of channel conflict?
9. Pricing
a. What is your overall pricing strategy?
b. What is your specific price? Which process did you use to arrive at that price? Discuss consumer, competitor, and cost considerations. (You must include prices for at least one product in your product line.)
c. What are your variable cost estimates for this product? What are the profit margins?
d. What price adjustments will you make to capture or manage demand?
e. How does this pricing strategy impact short and long-term profit targets?
10. Product Policy
a. How do you define your customer value hierarchy in terms of the product levels, from core to augmented product? How does this compare to the competitors’ product?
b. Describe your product line as a whole. How could it change over time?
c. Are there opportunities for product bundling or reconfiguration to meet needs of different market segments?
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.