28 Jun MKTG 205 – Pricing is controlled by the manufacturer
Question
PRICING is controlled by the manufacturer or producer of the product or service. The manufacturer/producer understands the competition (competitive activity), the consumer and their own company requirements.
Discuss a product whose price you have seen change in response to its competition.
How did the price change?
Did the price change seem to result in favorable business results? Details are important.
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