MKTG 316-All of the following are aggregate category factors

28 Jun MKTG 316-All of the following are aggregate category factors

Question
All of the following are aggregate category factors EXCEPT

Question 1 options:

Category size

Category growth

Stage in product life cycle

Seasonality

Threat of new entrants

SaveQuestion 2 (1 point)

This variable, if highly positive, would enhance market attractiveness.

Question 2 options:

Sales cyclicity

Profit variability

Market growth

Sales seasonality

Intrayear cycles in sales

SaveQuestion 3 (1 point)

Category size is LARGE during which stage of the product life cycle?

Question 3 options:

Introduction

Growth

Maturity

Decline

Category size remains constant throughout the PLC

SaveQuestion 4 (1 point)

During this stage of the product life cycle, category growth is the HIGH.

Question 4 options:

Decline

Growth

Introduction

Maturity

Growth rates remain constant throughout the PLC

SaveQuestion 5 (1 point)

Inter-year variation in demand is BEST described as

Question 5 options:

Seasonality

Sales cyclicity

Supply variability

Profitability

Depreciation cost

SaveQuestion 6 (1 point)

Identify the INCORRECT statement regarding profitability

Question 6 options:

Profits vary across products or brands in a category.

Differences in profitability may be due to factors of production.

Large inter-industry differences in profits exist.

Variance in profitability is often used as a measure of industry risk.

All of the above are correct statements.

SaveQuestion 7 (1 point)

Which of the following is NOT one of the factors considered by Porter, in his model for assessing the structure of industries?

Question 7 options:

The threat of new entrants

The bargaining power of buyers and suppliers

The amount of intra-category rivalry

The threat of substitute products or services

The production or service capacity

SaveQuestion 8 (1 point)

The threat of new entrants

Question 8 options:

If low diminishes the attractiveness of a category

Leads to higher profits and lower competitiveness

Can be reduced by erecting barriers to competition

Cannot be diminished by legal means

Helps a market to expand in the later stages of market development

SaveQuestion 9 (1 point)

When firms with well-established brand names or company reputations dominate the market, making it difficult for new competitors to enter, they can BEST be described as benefiting from barriers to entry based on

Question 9 options:

Economics of scale

Product differentiation

Capital differentiation

Switching costs

Product standardization

SaveQuestion 10 (1 point)

Chain retailers charging slotting allowances create barriers to entry based on

Question 10 options:

Switching costs

Capital requirements

Distribution

Product standardization

Economies of scale

SaveQuestion 11 (1 point)

In which of the following scenarios would buyers enjoy LESS power?

Question 11 options:

When the seller’s product if a commodity

When there are many substitutes

When the buyer can utilize backwards integration

When the buyer purchases in large quantities

When the product bought is highly differentiated

SaveQuestion 12 (1 point)

Intense rivalry in a category

Question 12 options:

Tends to decrease marketing expenditures

Often spawns price wars

Always discourages employee raids

Results in increased competitor welfare

Makes product categories more attractive

SaveQuestion 13 (1 point)

Identify the INCORRECT statement pertaining to pressure from substitutes.

Question 13 options:

Categories for products having a large number of substitutes are less attractive

Almost all categories suffer from the availability of substitutes

Some of the highest rates of return are earned in categories with a small range of substitutes

Availability of substitutes is always a determinant of an unattractive product category

Categories that uniquely fill customer needs are more attractive than those with lots of substitutes

SaveQuestion 14 (1 point)

All of the following statements about the impact of capacity upon category attractiveness are true, EXCEPT

Question 14 options:

Chronic overcapacity is critical to high profits

Operating at capacity drives costs down

Operating at capacity enhances the firm’s buying power

Operating at capacity is an indicator of category health

Overcapacity can lead to low bargaining power with buyers

SaveQuestion 15 (1 point)

Which of the following is LEAST likely to be a source of political risk?

Question 15 options:

Competing political philosophies

Social unrest and disorder

Rise of the Internet globally

Internal rebellions for political powe

New international alliances

SaveQuestion 16 (1 point)

Industrial markets are unique in

Question 16 options:

The extreme profitability of the firms serving them

The fact the demand is derived from consumer markets

Their reliance upon automation

Their use of outsourcing

The freedom from regulation they enjoy

SaveQuestion 17 (1 point)

Which of the following is NOT a key force driving the era of the consumers?

Question 17 options:

More free time

Connectedness

Higher value placed on the “spiritual”

Individualism

The shrinking day