MKTG 316-Competition can exist for all of the following EXCEPT

28 Jun MKTG 316-Competition can exist for all of the following EXCEPT

Question
Competition can exist for all of the following EXCEPT

Question 1 options:

a share of customer budgets.

advertising time.

shelf space.

resources within the firm.

Competition can exist for all of the above.

SaveQuestion 2 (1 point)

All of the following are customer oriented bases of competition, EXCEPT

Question 2 options:

Budgets

When customers use a product

Benefits sought

Theme/copy strategy

Why customers use the product

SaveQuestion 3 (1 point)

Natures Best Cornflakes and Natures Best LowCal Cornflakes are both crunchy flakes of corn, have a vanilla flavor and are sweet. However LowCal Cornflakes has fewer calories and is artificially sweetened. Here, Natures Best Cornflakes and Natures best LowCal Cornflakes have

Question 3 options:

Entirely different features

Identical values

Different values of some of the features

All the same features and values

Totally different values as well as features

SaveQuestion 4 (1 point)

Rival goods that “look” the same as the product manager’s product or service are BEST described as ___________________ competitors.

Question 4 options:

product form

product sphere

generic

value

product share

SaveQuestion 5 (1 point)

This level of competition is based on products or services with similar features and is the “traditional” approach to determining the composition of a competitive set.

Question 5 options:

Product form

Generic competition

Budget competition

Market share

Product category

SaveQuestion 6 (1 point)

Budget competition

Question 6 options:

Is very difficult to implement strategically

Is the narrowest view of competition

Is defined as consisting of those products and services fulfilling the same customer need

Is based on those products or services with similar features

considers only those products that “look” the same as the product or service in question

SaveQuestion 7 (1 point)

A brand manager is PRIMARILY engaged in __________________ competition.

Question 7 options:

generic

market

product category

product form

market form

SaveQuestion 8 (1 point)

Generic competition is most critical when

Question 8 options:

Competition is focused on rival brands in the same category

Competition is focused on rival product forms

A totally new product category is introduced

The market has reached maturity

The market is saturated

SaveQuestion 9 (1 point)

As a firm moves from product form to budget competition

Question 9 options:

The focus upon brand name competition intensifies

The marketing budget is typically reduced

It faces a similar competitor pool

Customer targets tend to change

The needs to be satisfied become more specific

SaveQuestion 10 (1 point)

External sources of information, such as commercial data services and the Standard Industrial Classification code used by the U.S. government, define competition based on

Question 10 options:

Physical product similarities

Managerial judgment

Customer-based evaluation

Behavioral attributes

Customer judgments

SaveQuestion 11 (1 point)

All of the following are problems with using purchase data to understand product form and category competition EXCEPT that

Question 11 options:

Brand switches occur across complements as well as substitutes

They represent what consumers actually do, not what they might do

The data collected are often at the household level

Brand switch for variety may be mistakenly inferred as switch due to substitutability

Observed brand switching could be due to different household members’ preferences

SaveQuestion 12 (1 point)

The percentage change in one brand’s sales compared to a percentage change in a marketing variable for another brand, such as price is known as

Question 12 options:

Cross-elasticity

Cross-substitutability

Cross-complementation

Cross-purchasing

Cross-marketing

SaveQuestion 13 (1 point)

This approach of estimating competition from customer judgments, asks customers to take a large set of products and divide them into groups of items that can be substituted for one another and then to judge the similarity of the products in each group.

Question 13 options:

Judged overall similarity

Similarity within consideration sets

Product deletion sets

Substitution in use sets

Perceptual mapping

SaveQuestion 14 (1 point)

In mature markets, the focus should generally be on _____ competitors to best assess whether or not to stay in a market.

Question 14 options:

Product form

Generic

Budget

Nonspecific

Broad

SaveQuestion 15 (1 point)

A ________________ provides a graphic representation of how consumers evaluate the similarities between competitive offerings.

Question 15 options:

competitive map

brand-switching graph

perceptual map

brand map

competitive profile