28 Jun MKTG 330-Segmentation, targeting, positioning, and differentiation
Question
‘Segmentation, targeting, positioning, and differentiation (STP/D) are all important in determining how your customer views the product in the marketplace.
Primary Task Response: 300-400 length of words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.
Complete the following steps for this assignment:
Select the following link to visit a Web site that is an online demographic tool used to help establish demographics about customer segments: https://segmentationsolutions.nielsen.com/mybestsegments/Default.jsp?ID=20&pageName=ZIPCodeLookup.
Key in 70791 for the zip code
Based on this information, discuss with your colleagues the ways in which your company should segment the targeted customer groups to assist with finding advertising appeals and persuading these groups to buy its products.
Briefly discuss the following:
Give 2-3 of your findings about my zip code using the Web site.
How does a tool like this one help identify the target market?
How can your customer profile be segmented into larger groups? Why would you want this to be something for you to do?
Why did you choose this specific target market?
What 2 ways would you appeal to the buying behaviors of this target market, and why?
Consider advertising, promotions, contests, and more.
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.